VIDEO CAMPAIGNS
A picture is worth a thousand words, but sometimes that's just not enough. When you're looking to promote a product, brand message or campaign through video, I've got your back. While I may not be the guy holding the camera, I work behind the scenes in developing everything from the creative concept through to story boarding, script writing, prop selection, location/model scouting and more.
Campaign: Peak Shipping Seaon | Product: Shipwell TMS | Company: Shipwell
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Aimed at educating our audience on peak season shipping issues and the solutions that Shipwell provides them with, I assisted in the creation of the concept, direction, and strategy for this campaign. Including a wide range of content from multiple targeted digital ads and blog posts to a white paper and video, I worked to create and maintain the theme of 'breaking free' from the challenges that peak shipping season brings to our customers throughout each all of the materials created for the campaign.
Additional Shipwell Videos
Campaign: Be Superfied | Product: Honor V10 | Company: Huawei
With a Neural Processing Unit built into the processor of the Honor V10, AI and machine learning was able to be handled directly on the device, rather than in the cloud. This meant better performance, faster processing, and an overall better experience. So to highlight this, I worked to create a campaign centered around the ways that these new capabilities essentially turned your phone into a comic book superhero. Complete with an online game where users could test themselves against AI in areas like image recognition and speed, as well as a huge social component and influencer involvement, this campaign
won gold at the 2018 ROI Festival for Social Marketing.
Purr+
I developed this campaign for our April Fool's Day social media post in order to promote our A5 smartphone and its (actual) modular covers, and it quickly grew to include a product page as well. As the leader for this project, I provided the copy, video storyboard and script, website design and video direction, as well as performing the voice over and making the actual Purr+ cover. Working on a tight schedule, from concept to creation this video and its associated product page were put together in just 2 action packed weeks on a shoestring budget of $50.
Links to archived text only version of the landing page
In Your Face
Campaign: IN YOUR FACE | Product: GO PLAY | Company: ALCATEL
In order to promote the waterproof, dust proof and shock proof GoPlay smartphone, we went a with unique direction for our video campaign. I decided that rather than showing the phone being subjected to abuse, we could instead use people and highlight the user benefit by throwing things representing the three 'proofs' at them that matched their personalities. All filmed in super slow motion. I developed the concept, sourced the props, selected the models and worked closely with the director to ensure the final result was spot on.
Help Finds You
Campaign: HELP FINDS YOU | Product: TRACE | Company: TRACE WEARABLES
To introduce the benefits of our product to our different target customers, we created a series of short videos for our Facebook profile outlining how Trace could be used to help them. Being a startup company, the videos were made with zero budget, yet have still been quite effective at driving traffic to our site. Targeted customers include women, children and the elderly.
enjoy.now
Campaign: ENJOY.NOW | Product: BRANDING | Company: ALCATEL
As we prepared to introduce our new branding and 'enjoy.now' tagline at MWC, we created a series of videos to promote our new messaging, all based around the idea of enjoying the moment. Since the majority of our traffic on social media comes from mobile users, we made the videos under 10 seconds and silent as a way of catching the eye and conveying the message quickly, as opposed to a longer video requiring audio that they may scroll past.
Interesting fact: I am the star of the eat.now video ;)
Campaign: Purr+ (April 1st) | Product: A5 | Company: ALCATEL